Sales & Marketing Professional

This email’s objective is not to seek a mere job; rather, it is an expression of intense desire to add value, bring efficiencies and productivity for the organization. Here is how I could contribute:

  1. As a qualified sales & marketing expert, I possess extensive knowledge of key account management, modern trade, retail sales strategy,  business development, sales management, competitive analysis, market analysis and B2B sales with capability to maintain organization’s policies and procedures.
  2. Being committed and competent problem solver, I have well-established abilities in reviewing and implementing sales policies, business analysis, sales management and sales & marketing operations.
  3. I possess strong critical thinking, analytical and organizational skills including cross-cultural intelligence and global mindset; I am all-set to lead teams to create synergy and minimize friction. I have proficiency in developing new strategies.
  4. I am known as versatile contributor with top-flight consensus-building, time management, strategic planning, performance management with immaculate cross functional and problem-solving skills

I am not committing numbers here, but the above-mentioned characteristics are essential to get the numbers and achieve goals.

My enclosed résumé provides you more details about myself. You will find me available at my cell number +92 (303) 5051606 to decide about the meeting and gauge my compatibility with your organization.

Looking forward to seeing you!

Last Resume Update December 31, 2020
Address Islamabad, Pakistan
E-mail Locked
Phone Number Locked
Website Locked

Experience

Pepsi Cola, Sukkur Beverages (Pvt.) Limited
Head of Key Accounts and Trade Marketing - Present
Nov 2019 - Current

Responsibilities:
Accountable for trade marketing and key account responsibilities.
Accomplishments:
1. Achieved an overall market share growth of 3.8% and recovered market share in Supermarket/LMT segment through shopper marketing initiatives.
2. Improved overall trade promotion performance by redesigning Shopper’s promotion strategy at retail, increasing 15% sales in General store and Cold Corner categories.
3. Key account data cleansing to remove dormant accounts and rationalized key account sales
4. Tagged key accounts in Secondary Sales Information System software to monitor individual sales of outlets and regions
5. Managed and increased key account sales by 30.8 % in 3 quarters as compare to last year by implementing fortnightly sales report system, improving secondary sales by implementing pack and brand wise sales.
6. Managed to increase National key account sales by 18% through improvements in customer services and order processing.
7. Conducted a Tools of Trade audit with MRD and recovered 167 chillers with zero sales

ZRK Group (Pvt.) Limited, Islamabad, Pakistan
Head of Sales & Marketing Operations
Jun 2018 - Oct 2019

Responsibilities:
Managed nationwide marketing operations
Accomplishments:

1. Planned and accomplished ZRK’s participation in BUILD ASIA Expo Karachi 2018
2. Planned and accomplished ZRK’s participation in DUBAI Wood Show 2019
3. Planned and accomplished ZRK’s participation in IAPEX Islamabad 2019
4. The above activities were a part of brand building, positioning & business development strategy, an overall of 250 million-rupee sales was generated through new projects.
5. Introduced value added UV and Laminated MDF products that yielded an overall increase of 17.3% in annual sales
6. Planned and accomplished the first ever Top Architects visit to ZRK’s manufacturing facility at Mardan, top 60 Architects firms from IAP Islamabad chapter participated, the activity was a part of B2B sales & business development strategy
7. Actively managed trade network and developed trade & end user marketing strategies (Push & Pull).

Pakistan Accumulators (Pvt.) Limited - Volta/Osaka Battery, Islamabad, Pakistan
Head of Marketing and Brand Communications
May 2010 - May 2018

Responsibilities:
Handled allocation of 450 million annual marketing budget for 8 years, including advertising, electronic/print media collateral, trade shows, activations, and managed advertising and PR companies.
Accomplishments:
1. Spearheaded all planning activities from concept to execution for both brands.
2. Orchestrated two successful brand building campaigns for VOLTA and OSAKA battery brands, by introducing new logos, new web sites, marketing materials, new packaging, internal and external messaging, and end user communications.
3. Established and built successful professional relationships with agencies, media houses, vendors and production houses.
4. Consistently met and exceeded goals in meeting deadlines, and budgets.
5. Organized and executed company representation in trade shows and conferences.

Pepsi Cola, Haidari Beverages (Pvt.) Limited Islamabad
Sales Services Manager
Mar 2007 - May 2010

Responsibilities:
Directed a team of 12 representatives accountable for communicating customer requirement, key accounts, trade marketing and GTM activities.
Accomplishments:
1. Managed key accounts sales for PIA, KFC, Pizza Hut, METRO Cash & Carry, Utility stores and Pakistan railway.
2. Spearhead all marketing efforts and improved visibility by 12.6%
3. Implemented a marketing management system which resulted in 47% improvement in all trade marketing activities
4. Developed retail management strategy for franchise.
5. Implemented modern trade display and retailer relationships management, resulted in improved product displays and 11% increase in sales in LMT segment.
6. Gathered and analyze sales data to assist sales managers with forecasting and budget planning, resulted in 15% savings in sales budget.

3M Pakistan (Pvt.) Limited, Islamabad, Pakistan
Business Development Manager North
Jan 2002 - Jan 2007

Responsibilities
Promoted and sold 3M commercial graphics products in north region of Pakistan, to Telecoms, Banking, FMCG and Oil sectors.
Accomplishments:
1. Identified and presented market/customer insights and directional strategy
2. Developed an annual sale volume of Rs. 650 million in the first year in north region
3. Developed Distributor network in North region, resulted in 49% increase in sales in the region.
4. Ensured product availability through regular stock taking at distribution warehouses.
5. Successfully carried out hardware sales (VuTech large format outdoor printers) generating a hardware sale of Rs. 90 million in the first year
6. Developed & managed new key accounts.

Education

Preston University
MBA
Jan 2001 - Dec 2002

Masters in Business Administration

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