•Responsible to achieve sales objectives by planning, developing, implementing Sales& marketing strategies
•Agreeing annual Budgets planning, sales forecast, pricing, contracts and payments
•Managed all merchandising, Events and trade promotion programs
•Maintaining sales operation, recording orders and sending details to the warehouse office for onward distribution
•Signing new independent retailers, Distributors/Wholesalers and managing existing accounts-B2B
•Ensure 100% fill rates to accounts by liaising with logistics/ supply team
•Take care of event planning, logistics, issues resolution, cost tracking and other issues from conceptualization until execution to create brand awareness.
•Conduct market research and competitors activities to take necessary actions for onward business planning

•Providing experiential marketing services to corporate clients from brand experience to Guerilla marketing with the objective to create brand awareness and customer acquisition
•Helping brands to figure out core features that distinguish them amongst their competition in crowded marketplaces. Managing their brand positioning which ultimately uncovers assets that highlight long-term benefits to the company.
•Using activation strategies which ultimately leads consumers to start believing brand and helping in product purchase

Brand & Marketing communication
•Work closely with the in-house graphic designs teams and external agency to devise media plan and launch activity. Write all briefs for launch media plan and creative execution.
•Develop strategies to fuel the growth of the brand, including identifying new product opportunities and then bringing those concepts to market
•Developed all-rounder brand awareness plans with focus on securing media coverage to enhance corporate reputation
•I have managed external agency suppliers e.g. advertising, packaging, research and have fully supported NPD team to launch products to market
•Developed compelling segment marketing communications & promotions plan that prompt the required consumer and customer response
•Managed Shops visual merchandising and branding as per brand guidelines and make sure the latest product offers and messages have been delivered at all Point of sale on time and within budgets.
•Copywriting, edit, and proofread content for use as part of PR and Ad campaigns, online/digital engagement, web pages and corporate literature.
•Developed and created innovative customer marketing materials including multiple POS Material, Events kits, newsletters, catalogs, Email, Trade Presenters etc
•Monitoring company social media channels as like FB, LinkedIn, YouTube, Twitter etc with internal support from in-house social media team and external agencies
•Managing relationship with PR agencies and other media to promote positive brand awareness
•Effective communication at all levels of hierarchy engaging with key stakeholders leveraging relationships to influence key decision makers to maximize opportunities

Events and Sponsorship
•I have lead, developed, implemented and executed yearly events roadmap to support the broader Marketing function for driving brand awareness that includes corporate and Consumer events
•I had managed hundreds of events each year from initial concept to full execution & within budget

•Part of the new country launch team
•Developed brand roadmap and launched new logo
•Developed robust Marketing Events activation plan for launching Lebara within the entire Kingdom
•Created events and sponsorship roadmap to launch Lebara within entire KSA
•Working closely with brand & communication team to provide input to the integrated marketing plan that meets the annual marketing objectives
•Fully responsible for briefing creative, handling experiential agency and maintaining other supplier’s relationship
•Developed & implemented various ideas to support other marketing teams on product proposition and customer experience.
•Fully responsible for handling Lebara KSA website contents and updates and promotion on social media channels
•Supporting sales team to develop customers acquisition and development of various sales channels-Ethnic Channels
•Budget Management

•Managed events & sponsorship strategy and developed roadmap while implementing a system that enables long-term planning and effective event management across various countries of Lebara operation
•Created activation ideas in support of product propositions to deliver via ATL and BTL campaigns for pushing products & services
•Developed and implemented strategic plans for new proposition launch campaigns to the targeted segments through integrated marketing communications plans that include print, TV, radio and on-ground.
•Fully responsible for briefing in-house studio for various POS collateral, which includes various targeted marketing campaigns material, events & promotion related kits and other branding material to the market.
•Developed and supported Head of Channel Marketing to execute trade marketing activities and various segment-based marketing campaigns.
•Developed Event & sponsorship plans and negotiations with event organizers, studio briefing, design development, adaptation, execution, and implementation, including review and budget management and post-campaign analysis
•Take care of event planning, logistics, issues resolution, cost tracking and other issues from conceptualization until execution.
•Monitoring the competitive environment and quickly provide appropriate responses to competitor actions.
•Managed various agencies and supplier’s relationship

•Managed planning & execution of Western Union ATL/BTL activities, promotional programs and POS activities in UK market for south Asian target segment

•Responsible for the annual marketing strategy of Telecom business products relating to IN Platform to corporate & retail business within the Punjab territory.
•Managed retail and Distribution network

Selling consumer durables to dealers network

Marketing and Selling of Consumer durables to Consumers and Dealers network

MBA-Marketing